Search Marketing Blog

SEO has changed beyond recognition without any doubt over the past few years. Indeed, today’s SEO bears no resemblance to what we used to call SEO just a decade ago. Earlier it was possible for experienced SEO experts to manipulate the rankings of a search engine page result by knowing what to tweak on their website. But this approach no longer works, and as a result, several of old-fashioned SEO agencies have ceased trading, or

Re-marketing (also known as re-targeting) is perhaps the most powerful feature of Google AdWords which has the power to boost your conversions dramatically. Although, due to its complexity, not many users know how to use it, although almost all marketers are aware of it or have heard about it. In this article, we will discuss AdWords re-marketing in detail and explain how it works. We assume that our readers have the basic understanding of pay

So you’ve got your brand up and running and you’re looking to establish an online presence. You know the importance of having a website, social media, email campaigns and all those other digital marketing tactics but have you considered the importance of utilising them to get onto the first page of search engines? You might be the best travel agent or tour operator on this planet with outstanding customer service, inspiring trips and prices that

Social Media has fundamentally changed the tourism industry and has affected all aspects of the tourism and hospitality sector ranging from travel research, to travel booking, and online reviews. Some companies have taken advantage of this growing marketing medium, whereas those don’t have an effective social media strategy for their business, risk experiencing a major disadvantage compared with key competitors. In this article, we will shed some light on how social media has transformed tourism