In this article you will learn: How to optimise your website for search engines How to find and fix broken links What to do if Google penalises your website How best to use internal and external links Why you should have good quality links Benefits of guest blogs Learn how social media can work for you Table of Contents1 What types of links are there…1.0.1 Internal links1.0.2 Outbound links1.0.3 Inbound links1.1 Anchor Text Types1.1.1 Exact-match1.1.2