PPC Audit

A PPC Audit is a health-check to identify wasted spend, increase click-through-rate (CTR), improve quality score and deliver better results from your investment in Google Ads.

Understanding your current pay-per-click performance is crucial to maximising your sales performance, which is where a PPC audit can help.

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Account Audit

We start by analysing your current PPC performance, reviewing your campaign structure and keyword performance.

Keyword Research

We identify the range of keywords relevant to your business, highlighting those with conversion intent.

Focus on ROI

We propose improvements which will have an immediate benefit to your campaign performance.

Why Is A PPC Audit Important?

During tough trading environments for all businesses, effectively targeting users with search intent gives your ads the best chance of delivering a strong return on your investment.

Investment in pay-per-click marketing needs to be managed to ensure minimal wastage. Any spend targeting keywords which are not delivering conversions is spend which should be better utilised.

Each visitor you pay to bring to your site should have clear conversion intent; especially when you are in a competitive industry and each click costs a substantial amount.

The common mistakes that we find are wrong match types, poor use of negatives, poor quality ad copy, incorrect landing page usage and spend on keywords which are not converting.

Our aim is to help you to make the most of your investment in PPC.

Our Approach to PPC Audits

Permissions

To perform a PPC audit we require read-only access to your Google Ads account. We are happy to sign a Non-Disclosure Agreement (NDA).
Review Your Account

We review the current setup of your Google Ads account to identify what you’re doing well and where there’s room for improvement.
Campaign Performance

We review the performance of your campaigns to understand the keywords that deliver conversions at the lowest cost-per-action (CPA).
Tracking

We look at your Google Analytics set up making sure all the PPC campaigns are being tracked correctly and goals are set up.

This helps determine how effective specific PPC campaigns are for your business.
Features

We identify important features of Google Ads which you may not currently be using. Features need to be tested and optimised.
Suggested Improvements

Our aim is to ensure that you are spending your budget effectively. Our audit will identify any possible changes to improve campaign performance.