Search Marketing Blog

Google AdWords is by default the largest pay per click advertising program used by millions of businesses across the world, to generate targeted, paid traffic to their websites and landing pages. It’s a must have for any serious digital marketer who wants to get laser targeted traffic to his web-pages. Google and has maintained its dominant position in the PPC or Pay-Per-Click advertising space for more than a decade, thanks to the dominance of the

Facebook is the most popular social media platform and is visited by almost 2 billion people daily. Facebook is like a journal of life, and this huge amount of data allows Facebook to target users in an un-paralleled way. It has become one of the best marketing platforms which is used by all sorts of businesses due to its huge reach and demographic targeting options. Facebook Ads are very effective for travel businesses.  Due to

It’s quite common to come across obituaries of SEO Marketing which proclaim that the practice is dead. The age of social media and the prevalence of other digital marketing methods, forces people to ask if paying for Search Engine Optimisation is really worth the investment. To do this, it’s imperative for us to translate traffic, visitors and conversions into hard numbers or revenue, to quantify the process of SEO in monetary terms. Table of Contents1

Google AdWords is considered by many as the best weapon in a marketer’s arsenal and this is true to a large extent. AdWords is a very powerful tool which also happens to be one of the most complex marketing tools ever devised. Even many long-time users of the platform are not aware of several of its features due to the complexity. Smart Display Campaigns are one of the most attractive features of AdWords, but few