Search Marketing Blog

In today’s digitally-connected world, we have a wide variety of mediums and methods to reach our customers. It can be hard to choose the right marketing strategy or medium as the plethora of options available often lead to a state of analysis paralysis where a person is unable to make a decision. Paid advertising is one of the most effective ways of marketing your business and offers some significant advantages over other marketing methods. In

Content marketing has become almost a necessity for most businesses nowadays. Modern online marketing uses content as its fuel and the lubricant for every well-designed marketing machine. Creating content is a tedious task which requires a significant outlay of energy, resources, and funds. So, it makes sense for businesses to create content which will remain relevant for a long time; as not all businesses can afford to create new content on a regular basis. Evergreen

Blogging is an often-overlooked marketing strategy. This is especially the case for travel businesses where most of the efforts are focused on other online marketing such as social media and paid advertising. Contrary to popular perception, blogging is thriving, and it can be the missing piece of marketing puzzle for your travel business. We can’t overestimate the importance of blogging as it is a time-tested strategy which affects everything about your business including your SERP

Search Engine Marketing (typically abbreviated to SEM) is the process of gaining website traffic by purchasing ads on search engines. Previously the term encompassed SEO and paid search activities but more recently there is a key distinction between the two areas. Table of Contents1 The Difference Between SEM and SEO2 Why is SEM Important for Travel Companies?2.1 Valuable Traffic2.2 Worthwhile Investment2.3 Exposure and Sales2.4 Footfall3 SEM vs. SEO4 Top Tips for Your SEM Campaigns4.1 Explosion