Blogging is an often-overlooked marketing strategy. This is especially the case for travel businesses where most of the efforts are focused on other online marketing such as social media and paid advertising. Contrary to popular perception, blogging is thriving, and it can be the missing piece of marketing puzzle for your travel business. We can’t overestimate the importance of blogging as it is a time-tested strategy which affects everything about your business including your SERP
Search Engine Marketing (typically abbreviated to SEM) is the process of gaining website traffic by purchasing ads on search engines. Previously the term encompassed SEO and paid search activities but more recently there is a key distinction between the two areas. Table of Contents1 The Difference Between SEM and SEO2 Why is SEM Important for Travel Companies?2.1 Valuable Traffic2.2 Worthwhile Investment2.3 Exposure and Sales2.4 Footfall3 SEM vs. SEO4 Top Tips for Your SEM Campaigns4.1 Explosion
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