"A Good Decision is Based on Knowledge" - Plato

Google AdWords Remarketing – What it is and does it work?

Google AdWords Remarketing – What it is and does it work?

Remarketing is perhaps the most powerful feature of Google AdWords which has the power to boost your conversions dramatically. It’s also known as retargeting and has been around for a few years now. Although, due to its complexity, not many users know how to use it, although almost all marketers

Can I manage Google AdWords or should I hire someone?

Google AdWords is by default the largest pay per click advertising program used by millions of businesses across the world, to generate targeted, paid traffic to their websites and landing pages. It’s a must have for any serious digital marketer who wants to get laser targeted traffic to his web-pages

Basics of Search Engine Friendly Website Design

So you’ve got your brand up and running and you’re looking to establish an online presence. You know the importance of having a website, social media, email campaigns and all those other digital marketing tactics but have you considered the importance of utilising them to get onto the first page

How has SEO changed in the last few years?

SEO has changed beyond recognition without any doubt over the past couple of years. Indeed, today’s SEO bears no resemblance to what we used to call SEO just a decade ago. Earlier it was possible for experienced SEO experts to manipulate the rankings of a search engine page result by

Travel and Social Media Marketing – All You Need to Know

With the rise of online booking and comparison sites, it had started to look like travel agents and tour operators might become totally redundant. But this trend is slowing down and even reversing. Customers have realised the value of travel agents as they offer guidance, give you more for your money

How can small Tour Operators compete with Big Brands online?

We live in a digital age, where having an online presence is everything. Billboards, flyers, magazine adverts and alike are extremely pricey and generally ineffective. More than 90% of consumers do some sort of online research before making a purchase, be it looking at a brand’s website, looking at product

Link Building For Travel Companies – The Definitive Guide!

What will you learn from this article… In this article you will learn how to optimise your website, find and fix broken links, utilise social media and finally what to do if Google penalises your website . How best to use internal and external links Why you should have good quality

PPC for Travel – The Ultimate Guide for 2018

What if we told you that PPC for the Travel Industry doesn’t have to be expensive! It wasn’t too long ago that booking a holiday involved picking up the phone to call your local travel agent. Maybe you went down to see them for a cup of tea and a

The Best On-Page SEO For 2018- The Complete Guide

On-page SEO (also known as on-page SEO) involves improvements to your website content in order to rank higher and earn more relevant traffic from search engines. This can refer to optimising both the content, the speed and the HTML source code of a page. On-page SEO is about enabling search

Top Tips for Improving your SEO

Business are ever more reliant on the internet to reach their target audience, from a sole trader to a large business, SEO is vitally important for any website to succeed. Here is a bite-size breakdown of the key elements necessary to make SEO work for you: Study Your Competitors Thoroughly

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