Search Marketing Blog

PPC stands for pay-per-click, which is a key part of digital marketing strategy. In a nutshell, companies pay a fee each time someone clicks on one of their ads and a higher budget generally makes the end result both faster and superior. The aim of PPC is to gain brand awareness whilst your SEO strategy works on organically raising your website ranking. Chances are you already know this much, that’s why you’re here. Year on

Want to get better rankings on Google? Of course you do! However SEO is a complex beast and it can be hard to know where to focus your time to bring the best return. In this case study, we’ll show you how we implemented a custom SEO strategy for one of our clients, and the results delivered. Our case study provides actionable takeaways, following a simple and repeatable SEO strategy. Any business can use this

In this case study we’re going to show you how we implemented a custom strategy for one of our clients, which has increased the number of keywords ranking in Google by over 10,000 in only 4 months! March – July 2020 Comparison YoY (+10,000 more ranking keywords) We want to share a process we’ve developed to improve the link profile and Domain Authority (DA) which any business can use to drive more qualified traffic from

In this case study we’re going to show you how to follow a repeatable process to greatly improve SEO rankings for a NEW website. (Source: Google Analytics showing Organic Traffic YoY) If you’re expecting this article to tell you how to cheat at Search Engine Optimisation without putting in much effort, you’re in the wrong place! With a new website, there needs to be a focus on improving organic performance gradually. This article shows you