The travel industry is almost contradictory in its nature. On one hand, it is an enormous ever-growing market, which has doubled in value in just ten years, projected to generate £616 billion in 2019. On the other hand, the service it provides is highly personal. Travellers, now more than ever,
With almost 2.5 billion active users, it goes without saying that Facebook is an enormous market. It offers businesses almost endless opportunities to find their audience and advertise to it. Marketing on Facebook is also very accessible and cost-effective: anyone can set up an account and start promoting their business.
The tourism industry, like several other service-based industries, has been disrupted with the rise of Internet. Modern telecommunications have fundamentally altered the face of tourism. Previously, tourists didn’t have access to the kind of information which we have today, and this allowed tourism brands with poor services to escape punishment
Travel websites rely on their design, imagery, and vivid copy to convert visitors into customers. Much has been written about the importance of engaging copy for a travel brand, but the overall design and user-experience of a travel site is often the deciding factor for a customer. A well-designed website
More and more travel businesses are adopting digital channels for effective delivery of their marketing messages. In the world of digital marketing, it’s often challenging to separate effective and ineffective tactics. What may work for one brand may prove completely inefficient for another. Although there are some marketing mistakes which
TripAdvisor has revolutionised how we travel and has disrupted the travel industry in a way which was unimaginable a few decades ago. Before the era of the internet, there was no way to know before you travelled about the quality of service provided by a hotel or resort. Except for
In today’s digitally-connected world, we have a wide variety of mediums and methods to reach our customers. It can be hard to choose the right marketing strategy or medium as the plethora of options available often lead to a state of analysis paralysis where a person is unable to make
SEO or search engine optimisation is one of the least understood topics in the world of digital marketing. Most marketers and business owners wrongly assume that they need to have a technical background to grasp SEO fully. Nothing can be further from the truth as with a little bit of
Travel businesses are one of the few service-based sectors which have been disrupted by the rise of the internet and new media platforms such as social media. The process of travel planning and booking a holiday has become primarily internet driven, as more and more customers use the web to
Social Media has fundamentally changed the tourism industry and has affected all aspects of the tourism and hospitality sector ranging from travel research, to travel booking, and online reviews. Some companies have taken advantage of this growing marketing medium, whereas those don’t have an effective social media strategy for their
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