Search Marketing Blog

Social media marketing is a very powerful tool when leveraged correctly. Social interaction is growing exponentially, which is evident in the fact that nearly everyone has an account on a social networking platform. It’s no longer a secret how Facebook is crucial in online marketing. Facebook is an excellent avenue for businesses and serves as a strong foundation for business , capable of forging personal relationships with a network, as well as turning potential into

What if we told you that PPC for the Travel Industry doesn’t have to be expensive! It wasn’t too long ago that booking a holiday involved picking up the phone to call your local travel agent. Maybe you went down to see them for a cup of tea and a chat. Things are very different these days. From researching your destination to completing your booking, everything now takes place online. You don’t need to talk

If you own a travel or bookings website, SEO keywords are a phrase that you will have heard many times before. Although we hear lots about how SEO keywords can boost our website rankings, what we don’t often uncover is how you can use keywords to actually grow your online bookings. Using keywords in the same way as everyone else, won’t increase your bookings. Turning your website visitors into paying customers requires the expert use

Online marketing has dramatically shortened the distance between you and your customer, yet it comes with a new set of challenges. Today it is easier than ever before to pour money into direct marketing which can deliver little in return. The onus is now on us, as business owners and marketing strategists, to decide which are the best digital marketing strategies to use – a decision that is far more complex than it first appears.