"A Good Decision is Based on Knowledge" - Plato

What is Evergreen Content and How Should Travel Businesses Use It?

What is Evergreen Content and How Should Travel Businesses Use It?

Content marketing has become almost a necessity for most businesses nowadays as you can’t run a marketing campaign without high-quality content.  Modern online marketing uses content as its fuel and the lubricant for every well-designed marketing machine. Creating content is a tedious task which requires a significant outlay of energy,

Facebook Advertising for Travel Companies

Facebook is the most popular social media platform and is visited by almost 2 billion people daily. Facebook is like a journal of life, and this huge amount of data allows Facebook to target users in an unparalleled way. It has become one of the best marketing platforms which is used

What Is SEM And Why Is It Necessary For Travel Companies?

Search Engine Marketing (typically abbreviated to SEM) is the process of gaining website traffic by purchasing ads on search engines. Previously the term encompassed SEO and paid search activities but more recently is only associated with the latter.   What’s the Difference Between SEM and SEO? SEO involves optimising your

Google AdWords Remarketing – What it is and does it work?

Remarketing is perhaps the most powerful feature of Google AdWords which has the power to boost your conversions dramatically. It’s also known as retargeting and has been around for a few years now. Although, due to its complexity, not many users know how to use it, although almost all marketers

Can I manage Google AdWords or should I hire someone?

Google AdWords is by default the largest pay per click advertising program used by millions of businesses across the world, to generate targeted, paid traffic to their websites and landing pages. It’s a must have for any serious digital marketer who wants to get laser targeted traffic to his web-pages

Basics of Search Engine Friendly Website Design

So you’ve got your brand up and running and you’re looking to establish an online presence. You know the importance of having a website, social media, email campaigns and all those other digital marketing tactics but have you considered the importance of utilising them to get onto the first page

How has SEO changed in the last few years?

SEO has changed beyond recognition without any doubt over the past couple of years. Indeed, today’s SEO bears no resemblance to what we used to call SEO just a decade ago. Earlier it was possible for experienced SEO experts to manipulate the rankings of a search engine page result by

Travel and Social Media Marketing – All You Need to Know

With the rise of online booking and comparison sites, it had started to look like travel agents and tour operators might become totally redundant. But this trend is slowing down and even reversing. Customers have realised the value of travel agents as they offer guidance, give you more for your money

How can small Tour Operators compete with Big Brands online?

We live in a digital age, where having an online presence is everything. Billboards, flyers, magazine adverts and alike are extremely pricey and generally ineffective. More than 90% of consumers do some sort of online research before making a purchase, be it looking at a brand’s website, looking at product

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