Since 2006 iGO SKI has been taking skiers and snowboarders on ski weekends and short break ski holidays…
Effective PPC performance isn’t all about Google.
If you know the keywords that already work for your brand, Bing can offer a great opportunity for increased exposure to a relevant audience.
We start by understanding the search volumes for relevant keywords in the Bing platform.
We export your Google Ads campaigns and import into Bing Ads for optimal performance.
Our focus is on ongoing testing and optimisation to ensure that any investment in Bing is justified based on performance.
Whilst our focus is always on the Big G, Bing has its own paid search platform, which tends to be ignored by a lot of advertisers due to its market share among search engines.
Although search volume is smaller on Bing (compared to Google), traffic often comes at a cheaper cost-per-click.
Bing campaigns have the following advantages:
Bing is popular with an older demographic, which can be advantageous for some brands.
This is likely due to Bing being the default search engine for Internet Explorer, still one of the World’s most popular browsers.
We set up your campaigns to follow the best-practises of your Google account.
The aim is to utilise data from both Google and Bing to improve campaign and keyword performance.
Any spending on PPC ads through Bing needs to be justified based on conversion performance.
Our aim is to identify keywords which may be performing better in Bing, and allocate budget accordingly.
We’ve helped some of the biggest names in travel and we know what works!
Since 2006 iGO SKI has been taking skiers and snowboarders on ski weekends and short break ski holidays…
Organic Traffic
Website Conversions
CTR
Alpine Elements is a specialist ski, snowboard and summer active holiday company. They have been operating for over…
Organic Traffic
Website Conversions
CTA
Ski Famille are a ski holiday company, with over 25 years’ experience, specialising in family breaks with in-chalet…
Organic Traffic
Website Conversions
Cost-Per-Conversion
Mickledore are one of the leading specialists in self-guided walking and cycling holidays in the UK.
Organic Traffic
Cost-Per-Conversion
CTR
KE Adventure Travel are one of the world’s leading independent adventure travel tour operators. They offer walking, trekking,…
Organic Traffic
Website Conversions
Domain Authority
Tailor Made Rail is a tour operator specialising in independent, un-escorted holidays by rail. Settle back and watch…
Organic Traffic
PPC Traffic
Mobile-responsive Website
Sailing Holidays is the largest British owned and operated sailing holiday company. The business now has 178 beautiful…
CPA
Website Conversions
PPC traffic
Ionian Island Holidays is a tour operator specialising in Villa holidays in Greek Islands. Investment in Google Ads…
Cost-Per-Conversion
PPC Traffic
CPC
Not in The Guide Books is a tour operator specialising in untapped experiences worldwide.
Cost-Per-Conversion
PPC Traffic
CPC
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