Search Marketing Blog

Table of Contents1 Should I hire a PPC Agency or Freelancer to manage my Google AdWords account in 2020-21?2 What is Google AdWords?3 Can I manage AdWords myself?4  5 Freelancer Pros5.1 Specialized Skills5.2 Lower Costs5.3 Flexibility6 Freelancer Cons6.1 Less Control6.2 No Assurance6.3 Deal with one person6.4 Confidentiality7  8 Agency Pros8.1 Personnel8.2 Tools8.3 Continuity and accountability9 Agency Cons9.1 Higher Costs9.2 Quality Assurance9.3 Location10 Questions to Ask a PPC Agency or Freelancer10.1 Are you Google AdWords certified?10.2

As a business advertising online, the greatest measure of the success of your Google AdWords campaign is not simply the number of people who will see and click on your pay-per-click (PPC) ads, but the number of people who will actually convert. Your conversions may be in the form of online bookings, calls, emails; whatever is important to you. For this to happen, you must have a combination of both compelling text on your PPC

Business are ever more reliant on the internet to reach their target audience, from a sole trader to a large business, SEO is vitally important for any website to succeed. Here is a bite-size breakdown of the key elements necessary to make SEO work for you: Table of Contents0.1 Study Your Competitors Thoroughly to Understand the Niche0.2 Select a Narrow Topic to Simplify Research0.3 Utilise Snapshots, Images, Videos and Infographics0.4 Quote Experts to Develop Trust

Over 95% of Google’s $60 billion income comes from Google AdWords and over 1 million big or small businesses use it. How can someone avoid being eaten by the bigger fish when swimming in the same pond? Well the following tips will give you that extra something. The strategic use of keywords in your campaigns will help you compete against companies that spend millions in marketing. Table of Contents0.1 Using Long-Tail Keywords0.2 Using Ad Extensions0.3