Search Marketing Blog

Whenever we want to search for a product, a service or anything else, nowadays you’re most likely to use Google. That is where Google AdWords comes in. AdWords is the paid-for element of Google’s search results which helps a customer find a product, and retailers and service providers to effectively market and sell. There are a number of reasons why a business can benefit from AdWords, and get the most out of its budget as

Every successful advertiser sets up and manages AdWords campaigns with a checklist. Just like a recipe, you need key ingredients for to work. One doesn’t have to spend a great deal of money or over-complicate things. Just keep it simple to begin with, by doing as little as the system allows you, in the beginning. And most of all be patient. If you quit too early you won’t see any benefits. Let’s see the key

Table of Contents1 Why Isn’t Google AdWords Working Your Small Businesses?2 Mistake 1:2.1 Few Logins3 Mistake 2:3.1 Insufficient Activity4 Mistake 3:4.1 Not Putting Keywords in Correct Groups5 Mistake 4:5.1 No Negative Keywords6 Mistake 5:6.1 Not Using the Correct Keyword Matches7 Mistake 6:7.1 When you Trust your Numbers More than Your Creativity8 Mistake 7:8.1 Not Bidding on Your Own Brand9 Mistake 8:9.1 When someone doesn’t know the Lifetime Value (LTV) of Customers10 Mistake 9:10.1 Not Testing

Today’s digital marketing is governed by a ruler with two faces. One of infinite prospects for business growth, and another resembling an ocean of competition which threatens any and all businesses. And the name of this unpredictable tyrant? Google of course! Whilst the internet offers a vast horizon of opportunities for businesses of all industries, especially travel, to reach more customers than ever before; the fact that is so open and accessible poses a challenge. How