Alpine Elements is a specialist ski, snowboard and summer active holiday company.
They have been operating for over 18 years and take over 22,500 clients away to France, Austria and Greece each year, many of whom are repeat guests or recommendations.
Alpine Element’s success is based on its search presence. Paid search (AdWords mostly) is the largest sales funnel for the tour operator.
Spending almost £500,000 per year the objectives were clear:
- Decrease the cost-per-conversion (CPC)
- Bring more business through AdWords
- Increase search traffic and bookings