Since 2006 iGO SKI has been taking skiers and snowboarders on ski weekends and short break ski holidays…
Keyword research is the process of discovering what keywords users type into a search engine when performing a search, the intent behind the search, as well as how frequently the search is performed.
Your SEO project needs to begin with a detailed review of related keywords with high search-volume.
Utilise the keyword research to effectively optimise your landing pages and achieve more specific targeting.
Clarity on the conversion intent behind a user’s search allows you to make the most of your marketing investment.
Understanding the search volume and conversion intent behind a search key-phrase is essential to creating an effectively optimised website, and delivering a lot more traffic!
But it’s not just about generating more traffic, it’s about identifying users who are both interested in and likely to purchase your products and services.
Focusing your investment on users who are more likely to convert into leads or sales ensures a higher return from your marketing investment.
The process is a key step in understanding the keywords which are most important to your business.
Knowing which keywords are popular in your industry will help you to create pages which are optimised for phrases offering high monthly search volume.
Having landing pages which are specifically optimised for your target keywords have a better chance of ranking well for those terms.
Keyword research can also reveal gaps in the market and even help you to predict shifts in demand.
We start by getting to know your business, and your niche. The aim is to understand the terms which you feel are important to your business.
Consider the kind of words searchers use when looking for information (research) and the words do they use when looking to make a purchase.
We use data to understand which terms are driving traffic to your website, as well as the keywords you are currently ranking well for in search engines.
Look to find keywords for which you are ranking well in search engines with potential to improve into Top 10 positions more quickly.
We use keyword research tools to understand the volume of traffic behind a wide range of transactional and informational key-phrases.
Propose changes to your existing pages to ensure that these are optimised for high-volume search terms.
Identify new pages which need to be created to effectively target all relevant search key-phrases.
Identify whether a blog or sales-focused landing page is the most effective page to target specific search terms.
We’ve helped some of the biggest names in travel and we know what works!
Since 2006 iGO SKI has been taking skiers and snowboarders on ski weekends and short break ski holidays…
Organic Traffic
Website Conversions
CTR
Alpine Elements is a specialist ski, snowboard and summer active holiday company. They have been operating for over…
Organic Traffic
Website Conversions
CTA
Ski Famille are a ski holiday company, with over 25 years’ experience, specialising in family breaks with in-chalet…
Organic Traffic
Website Conversions
Cost-Per-Conversion
Mickledore are one of the leading specialists in self-guided walking and cycling holidays in the UK.
Organic Traffic
Cost-Per-Conversion
CTR
Sailing Holidays is the largest British owned and operated sailing holiday company. The business now has 178 beautiful…
CPA
Website Conversions
PPC traffic
Far & Wild Travel offer wildlife and safari holidays worldwide. The business is run by a team of…
Ranking Keywords
Organic Traffic
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