"A Good Decision is Based on Knowledge" - Plato

Tailor Made Rail – Case Study

Conversions

Brand New Mobile-responsive Website

Organic

+149% PPC Traffic

CTR

+69% Organic Traffic

Tailor Made Rail

Tailormade Rail is a tour operator specialising in independent, un-escorted holidays by rail.

The requirement was clear:

  • Improve website traffic and enquiries
  • Develop a new mobile-responsive website
  • Increase ranks in search engine
  • Re-build a scalable AdWords structure

Search Engine Optimisation (SEO)

We worked with the Tailormade Rail team to deliver a NEW mobile-responsive Workpress website.

TMR were using a Wix website, which had a number of SEO limitations and in need of a refresh.

We focused was on delivering authoritative links from high-value, contextually-relevant websites to improve the link profile of the site.

We focused primarily on links from contextually-relevant travel bloggers with high Domain Authority and Trust Flow, to improve the visibility of the site to Google.

+69% Organic Traffic YoY

Pay Per Click (PPC)

AdWords pay-per-click campaigns represent the most important form of traffic for the business.

Working closely with the TMR team, we identified relevant destinations and keywords, ensuring we serve tailored ads for specific search terms.

Through testing and optimisation, we have delivered:

+149% Increase in PPC Traffic

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