Tailor Made Rail

Introduction

Tailor Made Rail is a tour operator specialising in independent, un-escorted holidays by rail.

Key stats

+69% Organic Traffic

+149% PPC Traffic

Brand New Mobile-responsive Website

The problem

The requirement was clear:

  • Improve website traffic and enquiries
  • Develop a new mobile-responsive website
  • Increase ranks in search engine
  • Re-build a scalable AdWords structure

The solution

We worked with the Tailormade Rail team to deliver a NEW mobile-responsive Workpress website.

TMR were using a Wix website, which had a number of SEO limitations and in need of a refresh.

We focused primarily on links from contextually-relevant travel bloggers with high Domain Authority and Trust Flow, to improve the visibility of the site to Google.

AdWords pay-per-click campaigns represent the most important form of traffic for the business.

Working closely with the TMR team, we identified relevant destinations and keywords, ensuring we serve tailored ads for specific search terms.

Impact

  • Pay-Per-Click (PPC)

    As a result of continual optimisation, we achieved:

    • +149% Increase in PPC Traffic

  • Search Engine Optimisation (SEO)

    Through white-hat SEO, we achieved:

    • +69% Organic Traffic YoY

  • Social

    Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.

    We have also focused on developing the social following for the UK and AU brands.