Tailor Made Rail is a tour operator specialising in independent, un-escorted holidays by rail.
+69% Organic Traffic
+149% PPC Traffic
Brand New Mobile-responsive Website
The requirement was clear:
Improve website traffic and enquiries
Develop a new mobile-responsive website
Increase ranks in search engine
Re-build a scalable AdWords structure
We worked with the Tailormade Rail team to deliver a NEW mobile-responsive Workpress website.
TMR were using a Wix website, which had a number of SEO limitations and in need of a refresh.
We focused primarily on links from contextually-relevant travel bloggers with high Domain Authority and Trust Flow, to improve the visibility of the site to Google.
AdWords pay-per-click campaigns represent the most important form of traffic for the business.
Working closely with the TMR team, we identified relevant destinations and keywords, ensuring we serve tailored ads for specific search terms.
As a result of continual optimisation, we achieved:
+149% Increase in PPC Traffic
Search Engine Optimisation (SEO)
Through white-hat SEO, we achieved:
+69% Organic Traffic YoY
Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.
We have also focused on developing the social following for the UK and AU brands.
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