"A Good Decision is Based on Knowledge" - Plato

Ski Famille – Case Study


+225% PPC Traffic


-86% Cost-Per-Conversion


+160% Conversions

Ski Famille

Ski Famille are a ski holiday company specialising in family breaks with in-chalet childcare.

With over 25 years’ experience, the brand wanted more exposure through search engines to sell more beds.

Choosing Apollo due to our experience in the ski industry has resulted in strong partnership and a very positive season!

Pay Per Click (PPC)

Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.

When we took over the account from a well-known PPC agency, we worked on ensuring the campaign was optimised for the highest-performing keywords.

Working closely with the Ski Famille team, we ensure that distressed stock is effectively marketed and beds sold.

+160% More Conversions

-86% Reduction In Cost-Per-Conversion

Search Engine Optimisation (SEO)

A mix of techniques have been employed to deliver authoritative links from high-value, contextually-relevant domains.

With a range of quality contacts within the ski industry, our links deliver both quality traffic and authority.

+27% More Organic Traffic

+118% Bookings Through SEO

Social Media Marketing

Facebook advertising has been utilised to push distressed stock and ensure that beds are sold across the programme.

Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.

+187% Bookings Through Facebook Ads

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