Ski Famille


Ski Famille are a ski holiday company, with over 25 years’ experience, specialising in family breaks with in-chalet childcare.

Key stats

+225% Organic Traffic

+160% Website Conversions

-86% Cost-Per-Conversion

The problem

Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.

The brand wanted more exposure through search engines.

The objectives were clear:

  • Decrease the cost-per-conversion
  • Generate more business through AdWords
  • Improve organic traffic and rankings
  • Increase online goals and bookings

The solution

When we took over the account, we worked on ensuring the campaign was optimised for the highest-performing keywords.

Working closely with the Ski Famille team, we ensure that distressed stock is effectively marketed and beds sold.


  • Pay-Per-Click (PPC)

    As a result of continual optimisation, we achieved:

    • +160% More Conversions
    • -86% Reduction In Cost-Per-Conversion

  • Search Engine Optimisation (SEO)

    A mix of techniques have been employed to deliver authoritative links from high-value, contextually-relevant domains.

    With a range of quality contacts within the ski industry, our links deliver both quality traffic and authority.

    Through white-hat SEO, we achieved:

    • +27% More Organic Traffic
    • +118% Bookings Through SEO

  • Social

    Facebook advertising has been utilised to push distressed stock and ensure that beds are sold across the programme.

    Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.

    • +187% Bookings Through Facebook Ads