Ski Famille are a ski holiday company, with over 25 years’ experience, specialising in family breaks with in-chalet childcare.
+225% Organic Traffic
+160% Website Conversions
Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.
The brand wanted more exposure through search engines.
The objectives were clear:
Decrease the cost-per-conversion
Generate more business through AdWords
Improve organic traffic and rankings
Increase online goals and bookings
When we took over the account, we worked on ensuring the campaign was optimised for the highest-performing keywords.
Working closely with the Ski Famille team, we ensure that distressed stock is effectively marketed and beds sold.
As a result of continual optimisation, we achieved:
+160% More Conversions
-86% Reduction In Cost-Per-Conversion
Search Engine Optimisation (SEO)
A mix of techniques have been employed to deliver authoritative links from high-value, contextually-relevant domains.
With a range of quality contacts within the ski industry, our links deliver both quality traffic and authority.
Through white-hat SEO, we achieved:
+27% More Organic Traffic
+118% Bookings Through SEO
Facebook advertising has been utilised to push distressed stock and ensure that beds are sold across the programme.
Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.
+187% Bookings Through Facebook Ads
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