"A Good Decision is Based on Knowledge" - Plato

Sailing Holidays – Case Study

Conversions

-33% Reduction in CPA

CTR

PPC traffic up by +33%

Organic

Goal Conversion Rate up +220%

Sailing Holidays

Sailing Holidays is the largest British owned and operated sailing holiday company.

The business now has 178 beautiful yachts in Greece, all of which are run on flotilla sailing holidays around the Greek islands.

Pay Per Click (PPC)

Google AdWords pay-per-click represent an important marketing medium for the business.

When we took over the account we focused on bidding for the right keywords and ensuring that the right ads were served to the right people.

This resulted in a saving YoY of £13,000 whilst delivering improved performance.

+59% increase in Google Ads conversions

Paid Search traffic up +33%

Click-through-rate increased from 1.24% to 14.45%

-46% reduction in Google Ads spend

Saved £13,000 of wasted spend through AdWords in year 1

CPC down by -10%

Search Engine Optimisation (SEO)

We have delivered some fantastic SEO results for the business, focusing on enhancing the ranks for a range or relevant Premier keywords:

  • Yacht holidays (1st)
  • Flotilla holidays (2nd)
  • Flotilla holidays Greece (1st)
  • Learn to sail (2nd)
  • Sailing holidays Greece/Turkey (1st)
  • Bareboat charter (4th)

+25% increase in organic traffic

+27% increase in organic conversions

Domain authority - increased by 7 points

Social Media Marketing

Facebook advertising has been utilised to push offers and prospect to new users.

This has proved an effective was of selling last-minute boats, using very specific targeting to reach potential customers with both the interest and means to go on a sailing holiday.

+200% Enquiries Through Facebook Ads

Free Quote

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