PowderQuest Tours
Introduction
PowderQuest Tours run professionally guided small group ski tours from South America to Japan.
Key stats
+138% PPC Traffic
-68% Cost-Per-Click
-45% Cost-Per-Conversion
The problem
The requirement was clear:
- Re-build a scalable AdWords structure
- Improve website traffic and enquiries
The solution
A re-build of the Google Ads account was required to focus on relevant destinations and products, and ensuring we serve tailored ads for specific search terms.
Impact
-
Pay-Per-Click (PPC)
As a result of continual optimisation, we achieved:
- +138% Increase in PPC Traffic
- -68% reduction in cost-per-click
- -45% reduction in cost-per-conversion
- -24% reduction in PPC spend