PowderQuest Tours

Introduction

    PowderQuest Tours run professionally guided small group ski tours from South America to Japan.

    Key stats

    +138% PPC Traffic

    -68% Cost-Per-Click

    -45% Cost-Per-Conversion

    The problem

    The requirement was clear:

    • Re-build a scalable AdWords structure
    • Improve website traffic and enquiries

    The solution

    A re-build of the Google Ads account was required to focus on relevant destinations and products, and ensuring we serve tailored ads for specific search terms.

    Impact

    • Pay-Per-Click (PPC)

      As a result of continual optimisation, we achieved:

      • +138% Increase in PPC Traffic
      • -68% reduction in cost-per-click
      • -45% reduction in cost-per-conversion
      • -24% reduction in PPC spend