PowderQuest Tours


PowderQuest Tours run professionally guided small group ski tours from South America to Japan.

Key stats

+138% PPC Traffic

-68% Cost-Per-Click

-45% Cost-Per-Conversion

The problem

The requirement was clear:

  • Re-build a scalable AdWords structure
  • Improve website traffic and enquiries

The solution

A re-build of the Google Ads account was required to focus on relevant destinations and products, and ensuring we serve tailored ads for specific search terms.


  • Pay-Per-Click (PPC)

    As a result of continual optimisation, we achieved:

    • +138% Increase in PPC Traffic
    • -68% reduction in cost-per-click
    • -45% reduction in cost-per-conversion
    • -24% reduction in PPC spend