"A Good Decision is Based on Knowledge" - Plato

Naturetrek – Case Study (NEW)


+40% increase in organic traffic


Position 1 for 'wildlife holidays'


Naturetrek are a wildlife holidays specialist who offer over 450 holidays to 90 different destinations worldwide.

When we started working with the business, organic traffic was down by -20% YoY.

The requirement was clear:

  • Improve organic website traffic
  • Improve ranks for ‘wildlife holidays’ – An especially important keyword for the business

Search Engine Optimisation (SEO)

Our focus was on delivering authoritative links from high-value, contextually-relevant domains to improve ranks across the site.

We also worked with the internal team at Naturetrek to create a new blog article which we felt would have a better chance of delivering results quickly.

We delivered:

Position 1 for 'Wildlife Holidays' in 6 months

+40% Organic Traffic (August 2019)

Was -20% down YoY before we took on the account, now +20%.
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