Naturetrek
Introduction
Naturetrek are a wildlife holidays specialist who offer over 450 holidays to 90 different destinations worldwide.
Key stats
+40% Organic Traffic
1 Wildlife Holidays Position
The problem
When we started working with the business, organic traffic was down by -20% YoY.
The requirement was clear:
- Improve organic website traffic
- Improve ranks for ‘wildlife holidays’ – An especially important keyword for the business
The solution
Our focus was on delivering authoritative links from high-value, contextually-relevant domains to improve ranks across the site.
We also worked with the internal team at Naturetrek to create a new blog article which we felt would have a better chance of delivering results quickly.
Impact
-
Search Engine Optimisation (SEO)
Through white-hat SEO, we achieved:
- Position 1 for ‘Wildlife Holidays’ in 6 months
- +60% Organic Traffic (Nov 2019)
Was -20% down YoY before we took on the account, now +40%.