Naturetrek

Introduction

    Naturetrek are a wildlife holidays specialist who offer over 450 holidays to 90 different destinations worldwide.

    Key stats

    +40% Organic Traffic

    1 Wildlife Holidays Position

    The problem

    When we started working with the business, organic traffic was down by -20% YoY.

    The requirement was clear:

    • Improve organic website traffic
    • Improve ranks for ‘wildlife holidays’ – An especially important keyword for the business

    The solution

    Our focus was on delivering authoritative links from high-value, contextually-relevant domains to improve ranks across the site.

    We also worked with the internal team at Naturetrek to create a new blog article which we felt would have a better chance of delivering results quickly.

    Impact

    • Search Engine Optimisation (SEO)

      Through white-hat SEO, we achieved:

      • Position 1 for ‘Wildlife Holidays’ in 6 months
      • +60% Organic Traffic (Nov 2019)

      Was -20% down YoY before we took on the account, now +40%.