Naturetrek are a wildlife holidays specialist who offer over 450 holidays to 90 different destinations worldwide.

Key stats

+40% Organic Traffic

1 Wildlife Holidays Position

The problem

When we started working with the business, organic traffic was down by -20% YoY.

The requirement was clear:

  • Improve organic website traffic
  • Improve ranks for ‘wildlife holidays’ – An especially important keyword for the business

The solution

Our focus was on delivering authoritative links from high-value, contextually-relevant domains to improve ranks across the site.

We also worked with the internal team at Naturetrek to create a new blog article which we felt would have a better chance of delivering results quickly.


  • Search Engine Optimisation (SEO)

    Through white-hat SEO, we achieved:

    • Position 1 for ‘Wildlife Holidays’ in 6 months
    • +60% Organic Traffic (Nov 2019)

    Was -20% down YoY before we took on the account, now +40%.