KE Adventure

Introduction

KE Adventure Travel are one of the world’s leading independent adventure travel tour operators.

They offer walking, trekking, cycling and family adventures in over 80 countries worldwide!

Key stats

+225% Organic Traffic

+160% Website Conversions

+12% Domain Authority

The problem

As an established independent tour operator, KE Adventure needed to improve their search presence.

The search space was dominated by higher-authority domains with more developed link profiles.

The requirement was clear:

  • Improve website traffic and enquiries
  • Improve ranks for key search terms
  • Increase domain authority
  • Focus on destinations with high value to the business

The solution

Our focus was on delivering authoritative links from high-value, contextually-relevant domains to improve the overall link profile.

We focused on websites relevant to adventure and trekking/hiking, offering high Domain Authority and Trust Flow.

Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.

Impact

  • Pay-Per-Click (PPC)

    We focused on ensuring that the account was optimised for the highest-performing keywords.  delivering strong ROI, coupled with highly-targeted adverts.

    As a result of continual optimisation, we achieved:

    • +366% Increase in Click-Through-R (2.7% vs 12.6%)
    • +23% increase in conversions
    • -58% Reduction in Cost-Per-Click (£1.13 vs £2.74)

  • Search Engine Optimisation (SEO)

    Our focus was on optimising the website for high-volume keywords, whilst enhancing the link profile to improve the overall Domain Authority.

    This benefits the overall organic ranks, and hence traffic.

    Through white-hat SEO, we achieved:

    • Consistent Increase in Average Position in Search Engines
    • +36% Organic Bookings
    • +62% Organic Revenue (Online Bookings Only)
    • Domain Authority +12 From a healthy 43 to an impressive 55! (Key competitors such as Explore (+1) and Exodus (+4) were out-performed in this period).

    And the following ranking improvements:

    • Family adventure holidays (2nd)
    • Adventure Holidays (was 2nd)
    • Family activity holidays (1st)
    • Everest base camp trek (6th)
    • Adventure holidays Europe (2nd)

  • Social

    Facebook advertising has been utilised for both brand-awareness and also to push tours with last-minute places to sell.

    Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.