KE Adventure


KE Adventure Travel are one of the world’s leading independent adventure travel tour operators.

They offer walking, trekking, cycling and family adventures in over 80 countries worldwide!

Key stats

+225% Organic Traffic

+160% Website Conversions

+12% Domain Authority

The problem

As an established independent tour operator, KE Adventure needed to improve their search presence.

The search space was dominated by higher-authority domains with more developed link profiles.

The requirement was clear:

  • Improve website traffic and enquiries
  • Improve ranks for key search terms
  • Increase domain authority
  • Focus on destinations with high value to the business

The solution

Our focus was on delivering authoritative links from high-value, contextually-relevant domains to improve the overall link profile.

We focused on websites relevant to adventure and trekking/hiking, offering high Domain Authority and Trust Flow.

Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.


  • Pay-Per-Click (PPC)

    We focused on ensuring that the account was optimised for the highest-performing keywords.  delivering strong ROI, coupled with highly-targeted adverts.

    As a result of continual optimisation, we achieved:

    • +366% Increase in Click-Through-R (2.7% vs 12.6%)
    • +23% increase in conversions
    • -58% Reduction in Cost-Per-Click (£1.13 vs £2.74)

  • Search Engine Optimisation (SEO)

    Our focus was on optimising the website for high-volume keywords, whilst enhancing the link profile to improve the overall Domain Authority.

    This benefits the overall organic ranks, and hence traffic.

    Through white-hat SEO, we achieved:

    • Consistent Increase in Average Position in Search Engines
    • +36% Organic Bookings
    • +62% Organic Revenue (Online Bookings Only)
    • Domain Authority +12 From a healthy 43 to an impressive 55! (Key competitors such as Explore (+1) and Exodus (+4) were out-performed in this period).

    And the following ranking improvements:

    • Family adventure holidays (2nd)
    • Adventure Holidays (was 2nd)
    • Family activity holidays (1st)
    • Everest base camp trek (6th)
    • Adventure holidays Europe (2nd)

  • Social

    Facebook advertising has been utilised for both brand-awareness and also to push tours with last-minute places to sell.

    Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.