"A Good Decision is Based on Knowledge" - Plato

KE Adventure – Case Study

Conversions

+225% PPC Traffic

Organic

+160% Conversions

CTR

Domain Authority Increase +12

KE Adventure

KE Adventure Travel are one of the world’s leading independent adventure travel tour operators.

They offer an unbeatable range of trekking, walking, climbing, mountain biking, road cycling, winter sports, discovery, family and other adventure holidays.

The requirement was clear:

  • Improve website traffic and enquiries
  • Improve ranks in search engines
  • Increase domain authority

Search Engine Optimisation (SEO)

Our focus was on delivering authoritative links from high-value, contextually-relevant domains.

We focused primarily on links from contextually-relevant bloggers relevant to adventure and trekking/hiking, offering high Domain Authority and Trust Flow.

We achieved:

  • Family adventure holidays (2nd)
  • Adventure Holidays (was 2nd)
  • Family activity holidays (1st)
  • Everest base camp trek (6th)
  • Adventure holidays Europe (2nd)

Consistent Increase in Average Position in Search Engines

+36% Organic Bookings

+62% Organic Revenue (Online Bookings Only)

Domain Authority +12 (From a healthy 43 to an impressive 55!)

Key competitors such as Explore (+1) and Exodus (+4) were out-performed in this period.

Pay Per Click (PPC)

Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.

Our focus was on ensuring the campaign was optimised for the highest-performing keywords.

+366% Increase in CTR

2.7% vs 12.6%

+23% increase in conversions

-58% Reduction In Cost-Per-Click

£1.13 vs £2.74

Social Media Marketing

Facebook advertising has been utilised for both brand-awareness and also to push tours with last-minute places to sell.

Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.

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