KE Adventure

Introduction

KE Adventure Travel are one of the world’s leading independent adventure travel tour operators.

Key stats

+225% Organic Traffic

+160% Website Conversions

+12% Domain Authority

The problem

The requirement was clear:

  • Improve website traffic and enquiries
  • Improve ranks in search engines
  • Increase domain authority

The solution

Our focus was on delivering authoritative links from high-value, contextually-relevant domains.

We focused primarily on links from contextually-relevant bloggers relevant to adventure and trekking/hiking, offering high Domain Authority and Trust Flow.

Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.

Our focus was on ensuring the campaign was optimised for the highest-performing keywords.

Impact

  • Pay-Per-Click (PPC)

    As a result of continual optimisation, we achieved:

    • +366% Increase in CTR (2.7% vs 12.6%)
    • +23% increase in conversions
    • -58% Reduction in Cost-Per-Click (£1.13 vs £2.74)

  • Search Engine Optimisation (SEO)

    Through white-hat SEO, we achieved:

    • Consistent Increase in Average Position in Search Engines
    • +36% Organic Bookings
    • +62% Organic Revenue (Online Bookings Only)
    • Domain Authority +12 From a healthy 43 to an impressive 55! (Key competitors such as Explore (+1) and Exodus (+4) were out-performed in this period).

    And the following ranking improvements:

    • Family adventure holidays (2nd)
    • Adventure Holidays (was 2nd)
    • Family activity holidays (1st)
    • Everest base camp trek (6th)
    • Adventure holidays Europe (2nd)

  • Social

    Facebook advertising has been utilised for both brand-awareness and also to push tours with last-minute places to sell.

    Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.