As a result of continual optimisation, we achieved:
- +119% More Conversions
- +114% Higher Click-Through-Rate (CTR)
- -28% Reduction in Cost-per-Acquisition (CPA)
Search Engine Optimisation (SEO)
Through white-hat SEO, we achieved:
- +32% More Organic Traffic
- 80+ First Page Keywords
And the following ranking improvements:
- Ski weekends (search volume: 15.000 on peak months) – From P.9 to P.2
- Short ski breaks (search volume: 3.600 on peak months) – From P.16 to P.3
A mix of advertising and viral campaigns have been utilised to improve the Facebook following of the brand by over 10,000 followers.
Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand website.