Family Traveller


Family Traveller are best know for their magazine, which is published three times a year

Their website offers “a one-stop-shop for planning unforgettable holidays and days out, expert destination guides, ideas for things to do in the UK and across the world, amazing competitions, unmissable travel deals and more”.

Key stats

+200% Organic Traffic

+8 Domain Authority

The problem

Family Traveller were well known for their magazine, but their online success was mainly driven through paid media.

The objectives were clear:

  • Reduce the business’ dependence on paid media
  • Improve ranking for agreed target keywords
  • Increase organic traffic
  • We were asked to “make it rain”!

The solution

We focused on improving the overall link profile of the website.

We did this using links from contextually-relevant travel and family websites with high Domain Authority and Trust Flow.

We worked with the internal team on a content strategy to improve the on-page optimisation and focus on important key-phrases.


  • Search Engine Optimisation (SEO)

    The increase in organic traffic was consistent and sustained (up until Covid 19).

    Through white-hat SEO, we achieved:

    • +200% increase in organic traffic
    • Domain authority – increased by 8 points

    This has clearly highlighted the value of organic traffic to the business and delivered exceptional ROI.