Family Traveller are best know for their magazine, which is published three times a year
Their website offers “a one-stop-shop for planning unforgettable holidays and days out, expert destination guides, ideas for things to do in the UK and across the world, amazing competitions, unmissable travel deals and more”.
+200% Organic Traffic
+8 Domain Authority
Family Traveller were well known for their magazine, but their online success was mainly driven through paid media.
The objectives were clear:
Reduce the business’ dependence on paid media
Improve ranking for agreed target keywords
Increase organic traffic
We were asked to “make it rain”!
We focused on improving the overall link profile of the website.
We did this using links from contextually-relevant travel and family websites with high Domain Authority and Trust Flow.
We worked with the internal team on a content strategy to improve the on-page optimisation and focus on important key-phrases.
Search Engine Optimisation (SEO)
The increase in organic traffic was consistent and sustained (up until Covid 19).
Through white-hat SEO, we achieved:
+200% increase in organic traffic
Domain authority – increased by 8 points
This has clearly highlighted the value of organic traffic to the business and delivered exceptional ROI.
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