"A Good Decision is Based on Knowledge" - Plato

Explore Worldwide

Explore - SEO Case Study


+60% Organic Traffic


+25% Overall Traffic

Explore - The Business

Explore specialises in small group adventure holidays, with over 500 trips on offer in 120 countries.

They offer walking and trekking tours, cycling tours, polar voyages and family adventure holidays.

We focussed on improving the organic search traffic through white-hat SEO.

Explore.co.uk SEO Case Study

Search Engine Optimisation (SEO)

A mix of techniques were employed to deliver authoritative links from high-value, contextually relevant domains.

Through white-hat SEO we saw some fantastic improvements for the brand:

+60% YoY organic traffic growth after 12 months

  • Singles Holidays (search volume: 18,100) – From P.96 to P.4
  • Activity Holidays (search volume: 5,400) – From P.6 to P.2
  • Everest Base Camp (search volume: 2,900) – From P.51 to P.3
  • Cycling Holidays (search volume: 2,900) – From P.91 to P.5
  • Adventure Travel (search volume: 2,400) – From P.10 to P.2
  • Family Adventure Holidays – From P.9 to P.1
  • Trekking in Nepal (search volume: 1,300) – From P.114 to P.2
  • Family Activity Holidays (search volume: 1,000) – From P.26 to P.1
  • Burma Holidays (search volume: 590) – From P.46 to P.3
  • Machu Piccu Trek (search volume: 590) – From P.73 to P.2

(period: March 2012 – Jan 2013)

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