Alpine Elements


Alpine Elements is a specialist ski, snowboard and summer active holiday company.

They have been operating for over 18 years and take over 22,500 clients away to France, Austria and Greece each year.

Key stats

+51% Organic Traffic

+85% Website Conversions

+63% CTA

The problem

Alpine Element’s success is based on its search presence. Paid search (AdWords mostly) is the largest sales funnel for the tour operator.

Spending almost £500,000 per year the objectives were clear:

  • Decrease the cost-per-conversion
  • Generate more business through AdWords
  • Improve organic traffic and rankings
  • Increase online goals and bookings

The solution

Seasonal AdWords pay-per-click campaigns represent the most value form of traffic for the holiday operator.

When we took over the account from a well-known PPC agency, we identified keywords which were draining the budget without converting to sales or enquiries.

Namely, phrase-match keyword targeting which were eating up large amount of spend in un-related keywords.

The cost-per-conversion was over £54 and the click-through-rate was slightly over 4%.


  • Pay-Per-Click (PPC)

    As a result of continual optimisation, we achieved:

    • +85% More Conversions
    • +63% Click Through Rate
    • -65% Cost per Acquisition

  • Search Engine Optimisation (SEO)

    Through white-hat SEO, we achieved:

    • +51% More Organic Traffic
    • 300+ First Page Keywords
    • +60% More New Users

    And the following ranking improvements:

    • All-inclusive ski holidays (search volume: 5.400 on peak months) – From P.30+ to P.1
    • Ski holidays (search volume: 135.000 on peak months) – From P.28 to P.2
    • Ski deals (search volume: 18.000 on peak months) – From P.40+ to P.5
    • Cheap ski holidays (search volume: 27.000 on peak months) – From P.40+ to P.2
    • Last Minute ski holidays (search volume: 18.000 on peak months) – From P.40+ to P.9
    • Last Minute ski deals (search volume: 10.000 on peak months) – From P.40+ to P.8

  • Social

    A mix of advertising and viral campaigns have been utilised to improve the Facebook following of the brand by over 12,000 followers.
    Pay-per-click advertising with effective targeting has resulted in a substantial improvement in visits and bookings from social advertising through to the brand websites.