Search Marketing Blog

The tourism industry, like several other service-based industries, has been disrupted with the rise of Internet. Modern telecommunications have fundamentally altered the face of tourism. Previously, tourists didn’t have access to the kind of information which we have today, and this allowed tourism brands with poor services to escape punishment for their poor practices. Things are much different now. Even a single review by an unsatisfied customer has the potential to destroy your reputation. Online
Marketing
Travel websites rely on their design, imagery, and vivid copy to convert visitors into customers. Much has been written about the importance of engaging copy for a travel brand, but the overall design and user-experience of a travel site is often the deciding factor for a customer. A well-designed website inspires trust from your visitors and is directly correlated to the credibility of your site. People will book the holidays you are selling, only if
Design, Marketing
More and more travel businesses are adopting digital channels for effective delivery of their marketing messages. In the world of digital marketing, it’s often challenging to separate effective and ineffective tactics. What may work for one brand may prove completely inefficient for another. Although there are some marketing mistakes which are common in the travel industry, in this article, we will discuss 7 digital marketing mistakes which travel businesses need to avoid. Table of Contents1
Marketing
TripAdvisor has revolutionised how we travel and has disrupted the travel industry in a way which was unimaginable a few decades ago. Before the era of the internet, there was no way to know before you travelled about the quality of service provided by a hotel or resort. Except for the word of the company selling you the holiday! TripAdvisor changed this and made travel research more accessible by providing an open platform for reviewing
Marketing

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close