Search Marketing Blog

Online marketing has dramatically shortened the distance between you and your customer, yet it comes with a new set of challenges. Today it is easier than ever before to pour money into direct marketing which can deliver little in return. The onus is now on us, as business owners and marketing strategists, to decide which are the best digital marketing strategies to use – a decision that is far more complex than it first appears.

Table of Contents1 A Guide to Landing Pages That Convert2 What is a Landing Page?3 Why Landing Pages Work3.1 Tailor your campaign to your niche target audience3.2 They appeal to our need for speed and our short attention span3.3 Focus on conversions3.4 Develop an audience3.5 Improve your page and website rankings4 How to Build a Landing Page Which Converts4.1 Targeted Campaigns4.2 SEO Keywords4.3 Strong Promotional Content4.4 Page Rankings4.5 Capture Customer Data4.6 Web Page Design4.7 Test

The travel industry is almost contradictory in its nature. On one hand, it is an enormous ever-growing market, which has doubled in value in just ten years, projected to generate £616 billion in 2019. On the other hand, the service it provides is highly personal. Travellers, now more than ever, look for unique, customised experiences, tailored to their needs. This is becoming increasingly easy, with customers looking past packaged holidays, choosing to plan and book

With almost 2.5 billion active users, it goes without saying that Facebook is an enormous market. It offers businesses almost endless opportunities to find their audience and advertise to it. Marketing on Facebook is also very accessible and cost-effective: anyone can set up an account and start promoting their business. And companies know it. That’s why 93.7% of them use Facebook for promotion, according to a recent survey by Buffer. But how do you start