"A Good Decision is Based on Knowledge" - Plato

CRO and PPC – The Perfect Companions

CRO and PPC – The Perfect Companions

As a business advertising online, the greatest measure of the success of your Google AdWords campaign is not simply the number of people who will see and click on your pay-per-click (PPC) ads, but the number of people who will actually convert. Your conversions may be in the form of

How to Compete with the Big Brands on Google AdWords

Over 95% of Google’s $60 billion income comes from Google AdWords and over 1 million big or small businesses use it. How can someone avoid being eaten by the bigger fish when swimming in the same pond? Well the following tips will give you that extra something, to compete with

How to Make the Most of Google AdWords

Every successful advertiser sets up and manages AdWords campaigns with a checklist. Just like a recipe, you need key ingredients for to work. One doesn’t have to spend a great deal of money or over-complicate things. Just keep it simple to begin with, by doing as little as the system

Is Adwords Really Worth it? Yes… but why?

Key Facts   40.000 searches per second 3.5 billion searches per day 1.2 trillion searcher per year. Whenever we want to search for a product, a service or anything else, nowadays you’re most likely to use Google. That is where Google AdWords comes in. AdWords is the paid-for element of

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