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How Has SEO Changed in the last few years?

How Has SEO Changed in the last few years?

SEO has changed beyond recognition without any doubt over the past few years. Indeed, today’s SEO bears no resemblance to what we used to call SEO just a decade ago. Earlier it was possible for experienced SEO experts to manipulate the rankings of a search engine page result by knowing

Social Media Marketing – All You Need to Know in 2019

With the rise of online booking and comparison sites, it had started to look like travel agents and tour operators might become totally redundant. But this trend is slowing down and even reversing. Customers have realised the value of travel businesses is in the guidance they offer, value for money through

How Can Small Businesses Compete With Big Brands Online in 2019?

We live in a digital age, where having an online presence is everything. Billboards, flyers, magazine adverts and alike are extremely pricey and generally ineffective. More than 90% of consumers do some sort of online research before making a purchase, be it looking at a brand’s website, looking at product

PPC for Travel – The Ultimate Guide for 2019

What if we told you that PPC for the Travel Industry doesn’t have to be expensive! It wasn’t too long ago that booking a holiday involved picking up the phone to call your local travel agent. Maybe you went down to see them for a cup of tea and a

The Complete Guide To On-Page SEO Optimisation For 2019

Your Guide To On-Page SEO On-page SEO (also known as on-page SEO) involves improvements to your website content in order to rank higher and earn more relevant traffic from search engines. This can refer to optimising both the content, the speed and the HTML source code of a page. On-page

Top Tips for Improving your SEO in 2019

Business are ever more reliant on the internet to reach their target audience, from a sole trader to a large business, SEO is vitally important for any website to succeed. Here is a bite-size breakdown of the key elements necessary to make SEO work for you: Study Your Competitors Thoroughly

The Best SEO Tools for Travel in 2019

Today’s marketplace is governed by a ruler with two faces. One of infinite prospects for business growth, and another resembling an ocean of competition which threatens any and all businesses. And the name of this unpredictable tyrant? Google! Whilst the internet offers a vast horizon of opportunities for businesses of all industries,

Hiring a PPC Agency or Freelancer in 2019

Should I hire a PPC Agency or Freelancer to manage my Google AdWords account in 2019? There’s a lot more to pay-per-click (PPC) advertising with Google AdWords than simply creating some text ads and leaving them to run. Choosing the correct person (or company) to represent your business, product or

CRO and PPC – The Perfect Companions in 2019

As a business advertising online, the greatest measure of the success of your Google AdWords campaign is not simply the number of people who will see and click on your pay-per-click (PPC) ads, but the number of people who will actually convert. Your conversions may be in the form of

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