It has become quite common to come across obituaries for backlinks which repeatedly proclaim that backlinks are no longer important for SEO due to several algorithm updates and changes in search engine optimization. Nothing can be further from the truth as contrary to public perception, link building is alive and
Content marketing has become almost a necessity for most businesses nowadays. Modern online marketing uses content as its fuel and the lubricant for every well-designed marketing machine. Creating content is a tedious task which requires a significant outlay of energy, resources, and funds. So, it makes sense for businesses to
Facebook is the most popular social media platform and is visited by almost 2 billion people daily. Facebook is like a journal of life, and this huge amount of data allows Facebook to target users in an un-paralleled way. It has become one of the best marketing platforms which is
Search Engine Marketing (typically abbreviated to SEM) is the process of gaining website traffic by purchasing ads on search engines. Previously the term encompassed SEO and paid search activities but more recently is only associated with the latter. The Difference Between SEM and SEO There are two major categories within
Google AdWords is considered by many as the best weapon in a marketer’s arsenal and this is true to a large extent. AdWords is a very powerful tool which also happens to be one of the most complex marketing tools ever devised. Even many long-time users of the platform are
Re-marketing (also known as re-targeting) is perhaps the most powerful feature of Google AdWords which has the power to boost your conversions dramatically. Although, due to its complexity, not many users know how to use it, although almost all marketers are aware of it or have heard about it. In
Google AdWords is by default the largest pay per click advertising program used by millions of businesses across the world, to generate targeted, paid traffic to their websites and landing pages. It’s a must have for any serious digital marketer who wants to get laser targeted traffic to his web-pages.
So you’ve got your brand up and running and you’re looking to establish an online presence. You know the importance of having a website, social media, email campaigns and all those other digital marketing tactics but have you considered the importance of utilising them to get onto the first page
SEO has changed beyond recognition without any doubt over the past few years. Indeed, today’s SEO bears no resemblance to what we used to call SEO just a decade ago. Earlier it was possible for experienced SEO experts to manipulate the rankings of a search engine page result by knowing
With the rise of online booking and comparison sites, it had started to look like travel agents and tour operators might become totally redundant. But this trend is slowing down and even reversing. Customers have realised the value of travel businesses is in the guidance they offer, value for money through
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