"A Good Decision is Based on Knowledge" - Plato

Travel and Social Media Marketing – All You Need to Know

Travel and Social Media Marketing – All You Need to Know

With the rise of online booking and comparison sites, it had started to look like travel agents and tour operators might become totally redundant. But this trend is slowing down and even reversing. Customers have realised the value of travel agents as they offer guidance, give you more for your money

How can small Tour Operators compete with Big Brands online?

We live in a digital age, where having an online presence is everything. Billboards, flyers, magazine adverts and alike are extremely pricey and generally ineffective. More than 90% of consumers do some sort of online research before making a purchase, be it looking at a brand’s website, looking at product

Link Building For Travel Companies – The Definitive Guide!

What will you learn from this article… In this article you will learn how to optimise your website, find and fix broken links, utilise social media and finally what to do if Google penalises your website . How best to use internal and external links Why you should have good quality

PPC for Travel – The Ultimate Guide for 2018

What if we told you that PPC for the Travel Industry doesn’t have to be expensive! It wasn’t too long ago that booking a holiday involved picking up the phone to call your local travel agent. Maybe you went down to see them for a cup of tea and a

The Best On-Page SEO For 2018- The Complete Guide

On-page SEO (also known as on-page SEO) involves improvements to your website content in order to rank higher and earn more relevant traffic from search engines. This can refer to optimising both the content, the speed and the HTML source code of a page. On-page SEO is about enabling search

Top Tips for Improving your SEO

Business are ever more reliant on the internet to reach their target audience, from a sole trader to a large business, SEO is vitally important for any website to succeed. Here is a bite-size breakdown of the key elements necessary to make SEO work for you: Study Your Competitors Thoroughly

The Best SEO Tools for Travel

The Best SEO Tools Today’s marketplace is governed by a ruler with two faces. One of infinite prospects for business growth, and another resembling an ocean of competition which threatens any and all businesses. And the name of this unpredictable tyrant? Google! Whilst the internet offers a vast horizon of opportunities for

Hiring a PPC Agency or Freelancer

Should I hire a PPC agency or freelancer to manage my Google AdWords account?   There’s a lot more to pay-per-click (PPC) advertising with Google AdWords than simply creating some text ads and leaving them to run. Choosing the correct person (or company) to represent your business, product or service

CRO and PPC – The Perfect Companions

As a business advertising online, the greatest measure of the success of your Google AdWords campaign is not simply the number of people who will see and click on your pay-per-click (PPC) ads, but the number of people who will actually convert. Your conversions may be in the form of

How to Compete with the Big Brands on Google AdWords

Over 95% of Google’s $60 billion income comes from Google AdWords and over 1 million big or small businesses use it. How can someone avoid being eaten by the bigger fish when swimming in the same pond? Well the following tips will give you that extra something, to compete with

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