PPC or pay per click advertising is one of the best ways to generate targeted traffic in a short amount of time. As the name itself suggests, it’s a paid form of advertising and has been around for almost two decades now. Many webmasters and marketers have questions regarding PPC.
It’s quite common to come across obituaries of SEO Marketing which proclaim that the practice is dead. The age of social media and the prevalence of other digital marketing methods, forces people to ask if paying for Search Engine Optimisation is really worth the investment. To do this, it’s imperative
Blogging is an often-overlooked marketing strategy. This is especially the case for travel businesses where most of the efforts are focused on other online marketing such as social media and paid advertising. Contrary to popular perception, blogging is thriving, and it can be the missing piece of marketing puzzle for
It has become quite common to come across obituaries for backlinks which repeatedly proclaim that backlinks are no longer important for SEO due to several algorithm updates and changes in search engine optimization. Nothing can be further from the truth as contrary to public perception, link building is alive and
Content marketing has become almost a necessity for most businesses nowadays. Modern online marketing uses content as its fuel and the lubricant for every well-designed marketing machine. Creating content is a tedious task which requires a significant outlay of energy, resources, and funds. So, it makes sense for businesses to
Facebook is the most popular social media platform and is visited by almost 2 billion people daily. Facebook is like a journal of life, and this huge amount of data allows Facebook to target users in an un-paralleled way. It has become one of the best marketing platforms which is
Search Engine Marketing (typically abbreviated to SEM) is the process of gaining website traffic by purchasing ads on search engines. Previously the term encompassed SEO and paid search activities but more recently is only associated with the latter. The Difference Between SEM and SEO There are two major categories within
Google AdWords is considered by many as the best weapon in a marketer’s arsenal and this is true to a large extent. AdWords is a very powerful tool which also happens to be one of the most complex marketing tools ever devised. Even many long-time users of the platform are
Re-marketing (also known as re-targeting) is perhaps the most powerful feature of Google AdWords which has the power to boost your conversions dramatically. Although, due to its complexity, not many users know how to use it, although almost all marketers are aware of it or have heard about it. In
Google AdWords is by default the largest pay per click advertising program used by millions of businesses across the world, to generate targeted, paid traffic to their websites and landing pages. It’s a must have for any serious digital marketer who wants to get laser targeted traffic to his web-pages.
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