Search Marketing Blog

Travel businesses are one of the few service-based sectors which have been disrupted by the rise of the internet and new media platforms such as social media. The process of travel planning and booking a holiday has become primarily internet driven, as more and more customers use the web to research destinations, hotels, resorts, and even book packages. Customers seek out travel businesses with good reviews over the ones with no reviews at all or
PPC or pay per click advertising is one of the best ways to generate targeted traffic in a short amount of time. As the name itself suggests, it’s a paid form of advertising and has been around for almost two decades now. Many webmasters and marketers have questions regarding PPC. Due to the complexity involved sometimes, even marketing veterans have difficulty in understanding all the aspects of PPC, and this often leads to confusion and
In today’s digitally-connected world, we have a wide variety of mediums and methods to reach our customers. It can be hard to choose the right marketing strategy or medium as the plethora of options available often lead to a state of analysis paralysis where a person is unable to make a decision. Paid advertising is one of the most effective ways of marketing your business and offers some significant advantages over other marketing methods. In
Content marketing has become almost a necessity for most businesses nowadays. Modern online marketing uses content as its fuel and the lubricant for every well-designed marketing machine. Creating content is a tedious task which requires a significant outlay of energy, resources, and funds. So, it makes sense for businesses to create content which will remain relevant for a long time; as not all businesses can afford to create new content on a regular basis. Evergreen

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