Search Marketing Blog

Content marketing has become almost a necessity for most businesses nowadays. Modern online marketing uses content as its fuel and the lubricant for every well-designed marketing machine. Creating content is a tedious task which requires a significant outlay of energy, resources, and funds. So, it makes sense for businesses to create content which will remain relevant for a long time; as not all businesses can afford to create new content on a regular basis. Evergreen
Blogging is an often-overlooked marketing strategy. This is especially the case for travel businesses where most of the efforts are focused on other online marketing such as social media and paid advertising. Contrary to popular perception, blogging is thriving, and it can be the missing piece of marketing puzzle for your travel business. We can’t overestimate the importance of blogging as it is a time-tested strategy which affects everything about your business including your SERP
Search Engine Marketing (typically abbreviated to SEM) is the process of gaining website traffic by purchasing ads on search engines. Previously the term encompassed SEO and paid search activities but more recently is only associated with the latter. The Difference Between SEM and SEO There are two major categories within search marketing: SEM, which uses PAID strategies to appear in search SEO, which uses ORGANIC strategies to appear in search SEO involves optimising your website

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