Search Marketing Blog

SEO or search engine optimisation is one of the least understood topics in the world of digital marketing. Most marketers and business owners wrongly assume that they need to have a technical background to grasp SEO fully. Nothing can be further from the truth as with a little bit of effort even a non-technical person with no prior experience of coding can understand SEO and use his knowledge to get higher rank for his website

It has become quite common to come across obituaries for backlinks which repeatedly proclaim that backlinks are no longer important for SEO due to several algorithm updates and changes in search engine optimization. Nothing can be further from the truth as contrary to public perception, link building is alive and thriving. Backlinks remain important for search engine optimization and are still one of the most important factors which play a decisive role in SERP rankings.

Travel businesses are one of the few service-based sectors which have been disrupted by the rise of the internet and new media platforms such as social media. The process of travel planning and booking a holiday has become primarily internet driven, as more and more customers use the web to research destinations, hotels, resorts, and even book packages. Customers seek out travel businesses with good reviews over the ones with no reviews at all or

PPC or pay per click advertising is one of the best ways to generate targeted traffic in a short amount of time. As the name itself suggests, it’s a paid form of advertising and has been around for almost two decades now. Many webmasters and marketers have questions regarding PPC. Due to the complexity involved sometimes, even marketing veterans have difficulty in understanding all the aspects of PPC, and this often leads to confusion and