Since 2006 iGO SKI has been taking skiers and snowboarders on ski weekends and short break ski holidays in the French and Austrian Alps.
The brand has grown by providing more destinations, better chalets and hotels, more convenient travel options and faster transfers to resort whilst maintaining high level of service and outstanding value for money.
iGO SKI’s success is based in search presence. The PPC channel (AdWords) and the organic (SEO) are the largest sales funnels for the company.
Spending almost £80,000 per year on search marketing, the objectives were clear:
- Decrease the cost-per-conversion
- Generate more business through AdWords
- Increase online goals and bookings