Business are ever more reliant on the internet to reach their target audience, from a sole trader to a large business, SEO is vitally important for any website to succeed.
Here is a bite-size breakdown of the key elements necessary to make SEO work for you:
Study Your Competitors Thoroughly to Understand the Niche
The first important step before you start creating content in a new niche, is to spend some time researching your active or potential competitors.
Identify the most prominent blogs, study the writing style and look at the most popular posts available and see if there’s jargon/style specific to the niche.
Select a Narrow Topic to Simplify Research
To build authority in any niche, you need to be specific and create well-researched and valuable content. The best thing to do is to select topics within your niche, analyse them, break them into further categories and create separate and unique posts on each.
Remember to ensure you focus on high search-volume keywords with in your page title and header.
Utilise Snapshots, Images, Videos and Infographics
To make your content look professional and trustworthy it’s a good idea to use snapshots and visuals throughout.
It will make your content more appealing and will help your readers have a better understanding of what you’re writing about.
Quote Experts to Develop Trust and Authority
To establish credibility, it can be useful to use quotes from respected people within your niche. This in turn will make your content trustworthy, by utilising their authority to enhance your content
There are several ways you can do this.
- Locate popular blogs in your chosen niche using Google search.
- Find a quote from any popular and credible blog and refer to it in your own content.
- Search Amazon, Google Scholar, or look for the most popular books on the Kindle store related to your topic and use quotes with a credit to the author.
Add Numbers, Data and Useful Information
Use numbers and dates in your content. A study by Conductor concluded that headlines with numbers were significantly more eye-catching for social media users as compared to simple text headlines.
Write in a Friendly, but Authoritative Tone
If you speak with confidence and an authoritative tone, chances are people will take notice.
If you’re prepared to spend some time on research, to really understand the niche and grasp its potentials, you will soon be considered to be an authority within your niche.
The challenge is to deliver information in a confident manner to ensure that your readers trust your authority.
Team up With the Top Influencers of your Niche on Twitter
Use Twitter to your advantage, discover in real time about a new niche, connect with the people who set the trends and learn from them.
Engage with influencers within your field and use their knowledge to create high-quality content. Your audience will see your social relationships and the link with influential users on Twitter adds credibility to your brand.
Organise a Virtual Summit
Organise and host a virtual summit.
If you’re not familiar with the concept, virtual summits are online events where 10 to 20 or more experts share knowledge and tips on a very specific field using video calls on Skype, Facebook Messenger, Google Hangouts or one of many communication platforms.
The summit is free for anyone to attend while it’s live. Once it’s over, people can pay to access the complete event.
This is one of the smartest way to gain authority in your field. It will allow you gather ideas that can be translated into high-quality blog content.
This well-established strategy has proven to be one of the most effective ways to boost your personal or brand image and offer you more knowledge than you can acquire from most other means. They can send your email lists and connect you with potentially hundreds of experts and establish you as an authority.
Create Round Up Posts
Consider taking a specific problem and ask for feedback from as many experts as possible. Your aim is to crowd-source quality content from other experts in that niche.
This may be answering a question, or their opinion on a specific topic. Check out a good example at www.igoski.co.uk/blog/archive/best-ski-blog
Make Your Site Attractive to Professional Bloggers
Bloggers are in constant search of ways to develop their online presence, either through building high-quality articles on authority sites that direct people to their blog, or through gaining exposure within a specific niche.
This is a win-win situation. Professional bloggers seek to create backlinks to their site to generate authority and traffic and your site becomes more recognised as a host of credible and authority content.
Ensuring that you invest in high-quality posts frequently is a sure-fire way to see positive results in your search results.
Ideas for interesting posts:
- A DIY instruction post or step-by-step guide
- A top ten list related to your niche
- An interview with a successful person within your sector or an article about a success story
Remember: Frequent uploading of articles gives evidence to your visitors that your site is active. Quality articles with catchy titles may just make them stay a bit longer on your landing page or leave a comment. All of which doesn’t go un-noticed by search engines.
Check Your Site and E-mails Often
Another clue that your site is active is answering your visitors’ inquiries or comment with a “thank you” message or similar.
Something nice that shows you have seen the comments posted to your articles. That might seem a bit of a chore at first, but it’s essential as it gives your visitors a motive to return to your site as they feel part of your community.
Find the Balance in Keyword Density
There is no secret recipe for the ideal number of times a keyword should be used. The days of pages heavy packed with keywords showing up at the first pages of the results are long gone. The internet has come on a long way since then and algorithms for relevancy are much more complicated.
Search engines compare documents with each other and understand which words form a natural and common combination and which don’t.
High repetition of keywords usually gets a red card, unless your site is highly trusted with strong a link profile and lots of reviews. In that scenario the situation might be a little more flexible.
Still, there are some general rules and tips you can follow when it comes to keyword density:
- For searches inside the site, higher density is preferable
- For searches on the web, for example, through a search engine, the general rule is less is more.
- High repetition of keywords in an aggressive way may increase the possibility of getting filtered
- Use of variation with low repetition of the same keywords is ideal for boosting your rank, since your content will include different possible terms of a search. The possibility of getting filtered decreases.
SEO is NOT Only About Keywords
Domain age, site security and authority, anchor texts, usage data and locality are all factors that are taken into consideration by search engines.
How important are they? It depends on the search engine. It seems that each of the best-known search engines have developed their own unique algorithms. More specifically:
- Search engines use a custom language system that allows them to ‘read’ the words and ‘understand’ them.
- Some engines give more value to onsite factors whereas others give the most to offsite factors.
- As a general rule, the title of the page is more important than the other content of the page.
- The meta keyword tag seems to become less important for the majority of search engines.
Algorithms determine the relevancy, not only of your keywords, but also of the supporting text. So in order to obtain a stable ranking and be linked to a family of keywords, opt for a supporting text that keeps in line with the keywords and give your overall text a fine structure.
(Pictures sourced from searchenginesherpas.com, brandignity.com, itsfoss.com, wilennewyork.com and traveltripper.com)