Search Marketing Blog

In this case study we’re going to show you how we implemented a custom strategy for one of our clients, which has increased the number of keywords ranking in Google by over 10,000 in only 4 months! March – July 2020 Comparison YoY (+10,000 more ranking keywords) We want to share a process we’ve developed to improve the link profile and Domain Authority (DA) which any business can use to drive more qualified traffic from
SEO
Today, SEO is widely considered a staple of any marketing strategy with 61% of marketers indicating that improving their SEO and online presence is a top priority. But what is it? In a nutshell, SEO – which stands for search engine optimisation – is the practice of increasing the quantity and quality of traffic to your website by helping you to rank more highly in search engine results. SEO doesn’t involve ads and bidding on keywords, it is all down
PPC
PPC stands for pay-per-click, which is a key part of digital marketing strategy. In a nutshell, companies pay a fee each time someone clicks on one of their ads and a higher budget generally makes the end result both faster and superior. The aim of PPC is to gain brand awareness whilst your SEO strategy works on organically raising your website ranking. Chances are you already know this much, that’s why you’re here. Year on
PPC
Want to get better rankings on Google? Of course you do! However SEO is a complex beast and it can be hard to know where to focus your time to bring the best return. In this case study, we’ll show you how we implemented a custom SEO strategy for one of our clients, and the results delivered. Our case study provides actionable takeaways, following a simple and repeatable SEO strategy. Any business can use this
SEO

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