"A Good Decision is Based on Knowledge" - Plato

Hiring a PPC Agency or Freelancer

Hiring a PPC Agency or Freelancer

Should I hire a PPC agency or freelancer to manage my Google AdWords account?   There’s a lot more to pay-per-click (PPC) advertising with Google AdWords than simply creating some text ads and leaving them to run. Choosing the correct person (or company) to represent your business, product or service

CRO and PPC – The Perfect Companions

As a business advertising online, the greatest measure of the success of your Google AdWords campaign is not simply the number of people who will see and click on your pay-per-click (PPC) ads, but the number of people who will actually convert. Your conversions may be in the form of

PPC for Travel – The Ultimate Guide for 2017

What if we told you that PPC for the Travel Industry doesn’t have to be expensive! It wasn’t too long ago that booking a holiday involved picking up the phone to call your local travel agent. Maybe you went down to see them for a cup of tea and a

How to Compete with the Big Brands on Google AdWords

How to compete with big brands in Adwords

Over 95% of Google’s $60 billion income comes from Google AdWords and over 1 million big or small businesses use it. How can someone avoid being eaten by the bigger fish when swimming in the same pond? Well the following tips will give you that extra something, to compete with

How to Make the Most of Google AdWords

How to make the most of Google Adwords

Every successful advertiser sets up and manages AdWords campaigns with a checklist. Just like a recipe, you need key ingredients for to work. One doesn’t have to spend a great deal of money or over-complicate things. Just keep it simple to begin with, by doing as little as the system

Is Adwords Really Worth it? Yes… but why?

Is adwords really worth it?

Key Facts   40.000 searches per second 3.5 billion searches per day 1.2 trillion searcher per year. Whenever we want to search for a product, a service or anything else, nowadays you’re most likely to use Google. That is where Google AdWords comes in. AdWords is the paid-for element of